M5 begins with a tactical media plan that fully evaluates and researches the target audience with client objectives and goals in mind. In developing this media plan, M5 media buyers analyze target markets, media availability, demographics, psychographic and geographic data to determine the best media tactics for each individual client. Media plans are further focused to meet the clients' media budget and current market conditions. This grassroots method allows flexibility and a cost-efficient approach for strategically implementing result-producing advertising and brand recognition. Developing a proficient media buying strategy is the core of brand recognition and awareness. We build and nurture long-lasting relationships with advertising representatives at local, regional and national media outlets, allowing the team the opportunity to negotiate the industry's most coveted advertising placements at the most valued prices. Our relationships, paired with knowledge of the media and strong negotiating skills, enable our clients to receive a perfect synergy of strategic advertising placements.
Every dollar in the media budget should be spent wisely. To ensure this, we employ a variety of methods, including detailed analytics of all active media, flexibility in changing aspects of the plan that aren't working, and a comprehensive post-buy analysis that highlights what can be refined and changed to further reach the clients' objectives and goals within the given budget.
At M5, we approach strategic planning and research as a critical component to any client marketing program and can assist in implementing competitive analyses, market research, message creation and overall campaign development. Our strategic thinking and marketing capabilities allow us to provide a full-service plan and support our efforts with a greater variety of tactics.